Thursday, May 26, 2011

ADIDAS | White Stripes

Created in 1948 by the german Adolf "Adi" Dassler (and here it comes the name!) 
ADIDAS the brand with white stripes, represents the strongest manufacturer reality 
in sports apparel

Not everyone knows 
Adidas's got 3 identities

ADIDAS PERFORMANCE technical main line  |  known by everyone from 3 stripes pyramid logo
ADIDAS STYLE: niche apparel with clean lines  |  famous for Y3 collections by Yohji Yamamoto
ADIDAS ORIGINALS: vintage streetwear outfits  |  known for Jeremy Scott pop-tribal contaminations

As one of the strongest inspiration for global fashion streetwear ADIDAS ORIGINALS
deserves a place on charm podium first of all for its adrenalinic communication campaigns

A worldwide project launched more than an year ago with powerful TV-COMMERCIALS
which are impossible to be ignored even by the most careless audience

Dee Edward | Why can't there be love

The video seems to be home made. Framings are rude and unusual 
cut bottom-up to higlight movements. Everything is energic, colorful
positive... in one word  hot. Since the first moment you feel involved

It's quite impressive how just watching the video you can feel part of 
it even if you're not. Weird isn't it? In order to obtain that, advertisers 
studied the best way to shoot every single scene. They know how to 
blow our minds

Energy from huge crowds running towards beating atmospheres. 
Multiethnic guys sharing music, sports and arts all together. Wild 
parties at the top of godforsaken buildings reminding certain flats 
dripping of pure street Art.

Don't you think it seems to be in BERLIN? In that famous SQUAT building 
took over by artists after the Wall came down? Below some pictures 
shot over there. As you can see each wall is a huge pattern of graffiti

During the '90s 
Artists used to live here to freely express themselves without any kind of restrictions

Don't you think this ADIDAS COMMERCIAL seems to be shot exactly here, 
at KUNSTHAUS TACHELES ? One of the most precious BERLIN art jewel 
or maybe  in PARIS, at 59 RIVOLI squat building ?

The whole commercial is the essence of an hot blast. You look at it whishing to be part of.
Icing on the cake? VIPs like Snoop, David, Noel, Agyness, Ciara, Jeremy being part 
of the GAME as they were old friends of us

Just by ADIDAS | Where amazing happens

( be continued.. )