ADIDAS | White Stripes

Created in 1948 by the german Adolf "Adi" Dassler (and here it comes the name!) 
ADIDAS the brand with white stripes, represents the strongest manufacturer reality 
in sports apparel

Not everyone knows 
Adidas's got 3 identities

ADIDAS PERFORMANCE technical main line  |  known by everyone from 3 stripes pyramid logo

ADIDAS STYLE: niche apparel with clean lines  |  famous for Y3 collections by Yohji Yamamoto
ADIDAS ORIGINALS: vintage streetwear outfits  |  known for Jeremy Scott pop-tribal contaminations

As one of the strongest inspiration for global fashion streetwear ADIDAS ORIGINALS
deserves a place on charm podium first of all for its adrenalinic communication campaigns

A worldwide project launched more than an year ago with powerful TV-COMMERCIALS
which are impossible to be ignored even by the most careless audience

Dee Edward | Why can't there be love

The video seems to be home made. Framings are rude and unusual 
cut bottom-up to higlight movements. Everything is energic, colorful
positive... in one word  hot. Since the first moment you feel involved


It's quite impressive how just watching the video you can feel part of 
it even if you're not. Weird isn't it? In order to obtain that, advertisers 
studied the best way to shoot every single scene. They know how to 
blow our minds

Energy from huge crowds running towards beating atmospheres. 

Multiethnic guys sharing music, sports and arts all together. Wild 
parties at the top of godforsaken buildings reminding certain flats 
dripping of pure street Art.


Don't you think it seems to be in BERLIN? In that famous SQUAT building 

The Master | SCOTT SCHUMAN

" You never know what it is. What that thing is that drows you to that person.

But you just let it happen ... letting yourself being seduced a little bit every day " 

Scott Schuman the american blogger from The Sartorialist shares his 
famous shoots with more than 70.000 readers a day. The video gives further 
ideas about Schumann's work and his foresight in Fashion Reportage and  
Cool Hunting nowadays

Charm in this case is merging portraits, style and sartorial experinces in a free blog
accessible not only by people working in fashion system, and also pushing all readers
to reflect about fashion communication and power of charming outfits seen in every day life

The secret ?
 

Maybe start looking at things with innocence as it was the first time ever

Mr.Schuman is a Master and in his blog hides a little precious secret